We love this creative.


There’s going to be some great Canadian Lay’s stories to share, and we’re excited to help you share them.


We’d like to present our director Carrie Stett, whose vast experience directing “real people” and creating endearing, engaging and entertaining content make her an ideal candidate to helm this joyful campaign. With our current reality, Carrie’s approach here would be to get to know the talent and their stories during preproduction, conceptualize a list of shots to best tell each story, then direct them along with the 6 small local crews, remotely, before passing it along to post.


Speaking of post, we’re thrilled to introduce our new post and post audio production partner, 793 Studios. With Carrie leading the way and the A-list team we’ve assembled at 793 bringing it home, we’ll be well positioned to share these stories in a meaningful and fun way.


Thanks for considering Mellow Juju, Carrie and 793. Let’s all make something great together! 


- Rob Plaxton, EP Mellow Juju



Carrie Stett


Carrie Stett is a director and writer with a passion for authentic storytelling that evokes emotion. Her award-winning brand films on the Kleenex Cares campaign made kindness contagious, delivering over 500 million organic views, winning the ANA Multicultural Award, a silver Effie Award and the shortlist for a Cannes Lion. AdWeek named "Unlikely Best Friends" one of the top viral videos of the year in 2015.


Carrie has worked closely with celebrities and brands to create content for Disney/ABC, Nickelodeon, Univision, Tennis Channel, Facebook and YouTube. Brands she has worked

with include Toyota, Chase, Michaels, Burger King, Walmart and Barbie. She was selected for SHOOT Magazine's New Director's Showcase 2017 featuring the best new directing talent globally and was also named one of StudioDaily's Exceptional Women in Production and Post for her pioneering work with interactive storytelling.


Carrie enjoys collaborating at the early stages of an idea. She has twice been a Semifinalist in the Austin Film Festival and is currently developing original screenplays and a documentary about Title IX and sports. Carrie is a former Division I tennis player and coach. When not spending time with family,  she can be found on the tennis courts of Los Angeles.

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